du has inked a Memorandum of Understanding (MoU) with Microsoft to revolutionize the UAE's digital transformation by merging Microsoft's Azure cloud computing capabilities with du's network capabilities. This cooperation will accelerate company innovation and digital transformation while providing cutting-edge solutions in AI, sustainability, and cybersecurity.

 

Under the envisaged collaboration, du ICT will establish offerings powered by Microsoft Azure, which will provide businesses with cutting-edge technologies to drive their digital transformation journey, fueling their growth and success, as per economic times. 

 

Commenting on the agreement, Fahad Al Hassawi, CEO of du, said: "We are delighted to go on this journey with Microsoft. Through this collaboration, we aim to leverage Microsoft's technology leadership to position ourselves as a major digital transformation provider in the UAE. By creating specialised, AI-driven services, we will empower businesses to embrace sustainability, AI, and advanced analytics, helping them thrive in an increasingly competitive landscape."

 

Naim Yazbeck, General Manager at Microsoft UAE, added, "We look forward to working with you on their digital transformation journey. Our joint efforts will enable businesses in the UAE to harness the power of the cloud and drive innovation in AI, sustainability, and cybersecurity. By leveraging Microsoft Azure, together, we will equip organisations with the tools they need to achieve their strategic objectives and stay ahead in the digital era."

 

This relationship lays the groundwork for Du's own digital revolution. Through business excellence and innovation, Microsoft's platform technologies and partner ecosystem capabilities will help it satisfy consumers, attract top talent, and provide optimal value to shareholders.